In 2015 Martina Pan founded the production company equivalent in Basel, Switzerland.

From 2015 till 2020 productions (reportages, short documentaries, image films, serial and transmedial formats) with an ethnographical approach were the specialities of equivalent. The everyday life and all it’s changes (social, cultural, medial) the main focus.
Diversity and plurality were (and still are) at the center of the work and the moving picture was seen as a means of sustainable enlightenment throughout society.

In 2021 she expanded it services. Since then, she has also taken on selected assignments for cultural education, content management and multimedia communication.

* The vision of an inclusive society is the daily challenge and equivalent puts this goal in the center. It is about taking responsibility for the time in which we live. And of course, the productions are green film shootings.

Martina Pan

»My family taught me that things and life are always at the mercy of ambivalence and finding a balance in everything is the recipe for a good life.«

She was born 1985 in the country near to Basel-Stadt as the older of two children.

She studied Cultural Anthropology and Media Sciences at the University of Basel and Humboldt University zu Berlin. Within her studies, she focused on social changes, urban development, visual anthropology, film studies, ethnographic film methods, cultural diversity, media aesthetics and communication.

Her many years of work at the arthouse cinema kult.kino AG Basel retrospectively shaped her present work regarding film crucially. And through her subsequent function at TagesWoche, a hybrid newspaper, as head of marketing and co-responsible for communication and media partnership – and part of the executive board – led her to found her own film production company in 2015 called »equivalent«. Within her work quality and profundity belong to her strategical methods.

Inclusion and participation were also at the core of her doing as cultural program manager of various cultural organizations, events, festivals and concert from 2006 until 2014 in Switzerland and Germany.

Among others, she has been working with the University of Basel and the Schweizer Radio und Fernsehen (SRF) and award winners Reto Caduff and Hans-Ulrich Schlumpf.

Since August 2021 she’s also responsible for the digital communication at the Museum der Kulturen Basel and produces content in the form of videos, podcasts, photographs and writes for the blog of the house.

She also cooperated with the Polyfon Festival Basel and was responsible for a divers and sustainable program that surrounds the music. With different players she organized workshops and talks, with a focus on the awarenss.

In 2023 she did the public relations, communication and marketing for the BAFF! Internationales Figurentheater Festival.

Martina Pan lives in Basel-Stadt and is a mother of two children.

|Commercial register no.: CH-270.1.019.549-8 | Bank account: Freie Gemeinschaftsbank Basel, IBAN: CH14 0839 2000 1581 5930 6 |